Now that’s a very interesting idea. The end of the social media decade, starting the new decade: The Decade of Games. How to use this layer to get people to take their medication on time? Watch this video and enjoy.
By now, we’re used to letting Facebook and Twitter capture our social lives on the web — building a “social layer” on top of the real world. At TEDxBoston, Seth Priebatsch looks at the next layer in progress: the “game layer,” a pervasive net of behavior-steering game dynamics that will reshape education and commerce.
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It is a very interesting idea. And it is already happening.
I went to the Serious Games Conference at CeBIT in Hannover this year, and there are many projects out there that are already doing this – that use game dynamics “for good”: for training firefighters and medical personnel (I have seen a very impressive simulation game for triage procedures at disaster sites), for encouraging patients to stay on their rehab-program, or for helping illiterates to learn reading and writing.
The first, however, to use games for serious purpose was probably (and not surprisingly) the military…