Social media the mass audience of the future. People no longer aggregate online on age, gender and income instead they aggregate on what they like and love, they aggregate on their interests. What does that mean for our future and our culture, just watch this interesting talk.
Media and advertising companies still use the same old demographics to understand audiences, but they’re becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.