Social Media Use By US Hospitals

Dr Shock
July 25, 2011
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From a structured review of websites of 1800 US hospitals focusing on their Facebook, Twitter and Youtube accounts:

  • 21% used social media
  • More likely to be large, urban hospitals run by nonprofit, nongovernment organisations
  • More likely to participate in graduate medical education
  • Used social media to target a general audience (97%)
  • Provide content about the entire organization (93%)
  • Announce news and events (91%)
  • Further public relations (89%)
  • Promote health (90%).

In short, used social media for unidirectional communication.

ResearchBlogging.org
Thaker SI, Nowacki AS, Mehta NB, & Edwards AR (2011). How U.S. hospitals use social media. Annals of internal medicine, 154 (10), 707-8 PMID: 21576547

 

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  4. Twitter, Doctors, Hospitals and Medical Education
  5. Social Media in Medical Education
Filed in: General Medicine

3 Responses to “Social Media Use By US Hospitals”

  1. I know this if off topic but I’m looking into starting my own blog and was curious what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100% sure. Any recommendations or advice would be greatly appreciated. Thanks

    2. George Stuart on August 24th, 2011 at 3:36 pm

  2. Try google with starting a blog.

    3. Dr Shock on August 24th, 2011 at 4:30 pm

  3. Social media is a powerful tool nowadays to get yourself, your services and your business known. Its word of mouth to the millionth power!

    4. Cliff merchant MD on September 13th, 2011 at 9:37 am

  1. I know this if off topic but I’m looking into starting my own blog and was curious what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100% sure. Any recommendations or advice would be greatly appreciated. Thanks

    2. George Stuart on August 24th, 2011 at 3:36 pm

  2. Try google with starting a blog.

    3. Dr Shock on August 24th, 2011 at 4:30 pm

  3. Social media is a powerful tool nowadays to get yourself, your services and your business known. Its word of mouth to the millionth power!

    4. Cliff merchant MD on September 13th, 2011 at 9:37 am

  1. I know this if off topic but I’m looking into starting my own blog and was curious what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100% sure. Any recommendations or advice would be greatly appreciated. Thanks

    2. George Stuart on August 24th, 2011 at 3:36 pm

  2. Try google with starting a blog.

    3. Dr Shock on August 24th, 2011 at 4:30 pm

  3. Social media is a powerful tool nowadays to get yourself, your services and your business known. Its word of mouth to the millionth power!

    4. Cliff merchant MD on September 13th, 2011 at 9:37 am

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