Optimize self-presentation through facebook

Walter van den Broek
January 23, 2012

Research shows you can improve your self-representation through faceboook and other social media with several techniques:

  • spending more time with greater cognitive resources to edit the messages
  • carefully selecting photographs
  • highlighting your positive attributes
  • presenting an ideal self
  • having a deeper self-disclosure
  • managing the styles of your language
  • providing a set of links to other sites or associating themselves with certain people, symbols, and material objects

Presenting yourself in a more positive way on Facebook is a way to manage other’s impressions of you. According to a recent publication on research with undergraduates to the impact of Facebook on users’ perceptions toward others, it found a relationship with duration of Facebook use and time spent on Facebook.

The multivariate analysis indicated that those who have used Facebook longer agreed more that others were happier, and agreed less that life is fair, and those spending more time on Facebook each week agreed more that others were happier and had better lives. Furthermore, those that included more people whom they did not personally know as their Facebook ‘‘friends’’ agreed more that others had better lives.

Proof of shallow contact distorting perception of others and a plea for face to face interaction. This research had also shown that the more time people spent going out with their friends, the less they agreed that others have better lives and are happier. What do you think?

ResearchBlogging.org
Chou, H., & Edge, N. (2011). “They Are Happier and Having Better Lives than I Am”: The Impact of Using Facebook on Perceptions of Others’ Lives Cyberpsychology, Behavior, and Social Networking DOI: 10.1089/cyber.2011.0324

 

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