Dozens of articles on chocolate craving

Dr Shock is amazed by the many articles in blogs and news sites such as this one, about an article in the British Journal of Psychiatry. The article is discussed on this blog as well: Chocolate craving efficient discriminator for atypical depression.
Most commentary on these news sites are very limited and sometimes completely wrong. Mostly they forget to mention that this research was done on atypical depression.
Another annoying feature of these articles is that you can’t comment on them. But most striking is the quantity of articles, how do they do it? Anyone who knows the trick? Jealous? You bet