- a growth of nearly 9 million Americans creating blogs between 2004 and 2005, a shift from 1.1 million to 10 million bloggers.
- In 2006, 39% of all U.S. Internet users were accessing blogs.
- More than 70% of blogs were classified as personal journals, recording the individuals’ daily life events, thoughts, and feelings.
- Bloggers present accurate portrayals of themselves in their blogs.
- Studies indicate that young adults and adolescents are more likely than other age groups to create blogs.
- Men are somewhat more likely than women to create blogs.
- Age and sex are said to have little bearing on the content of blogs.
- Men create blogs for information purposes, whereas women are more interested in self-expression.
- Females are said to be more likely to present themselves as ‘‘friendly,’’ whereas males present themselves more often as ‘‘confident.’’
- Motivations for blogging: self-expression, networking, identity management, preserve and augment existing relationships.
But how is that on MySpace?
Results suggest that MySpace blogs are not dissimilar from other forms of blogging because they provide an important outlet for emotion and self-expression.
Fullwood, C., Sheehan, N., & Nicholls, W. (2009). Blog Function Revisited: A Content Analysis of MySpace Blogs CyberPsychology & Behavior DOI: 10.1089/cpb.2009.0138