Why Blog? 2

happy blogger

Surveys indicate

  • a growth of nearly 9 million Americans creating blogs between 2004 and 2005, a shift from 1.1 million to 10 million bloggers.
  • In 2006, 39% of all U.S. Internet users were accessing blogs.
  • More than 70% of blogs were classified as personal journals, recording the individuals’ daily life events, thoughts, and feelings.
  • Bloggers present accurate portrayals of themselves in their blogs.
  • Studies indicate that young adults and adolescents are more likely than other age groups to create blogs.
  • Men are somewhat more likely than women to create blogs.
  • Age and sex are said to have little bearing on the content of blogs.
  • Men create blogs for information purposes, whereas women are more interested in self-expression.
  • Females are said to be more likely to present themselves as ‘‘friendly,’’ whereas males present themselves more often as ‘‘confident.’’
  • Motivations for blogging: self-expression, networking, identity management, preserve and augment existing relationships.

But how is that on MySpace?
Guess what:

Results suggest that MySpace blogs are not dissimilar from other forms of blogging because they provide an important outlet for emotion and self-expression.

Fullwood, C., Sheehan, N., & Nicholls, W. (2009). Blog Function Revisited: A Content Analysis of MySpace Blogs CyberPsychology & Behavior DOI: 10.1089/cpb.2009.0138