Is a bottle of old Lafitte wine really worth hundreds of thousands of dollars? Is a small portion of Kobe beef really worth 160 dollars? Is pasta with white truffles worth a 120 dollars?
Can happiness be bought? To find out, author Benjamin Wallace sampled the world’s most expensive products, including a bottle of 1947 Chateau Cheval Blanc, 8 ounces of Kobe beef and the fabled (notorious) Kopi Luwak coffee. His critique may surprise you.
If you know a wine is expensive you probably will taste it but also your brain on MRI signals that you experience more pleasure.