The Machine and The Music: This Too Shall Pass

Couldn’t resist, phenomenal clip, imagine all the timing and work to make this exhibition and even the music is OK. Hilarious.

Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of “This Too Shall Pass” off of the album “Of the Blue Colour of the Sky”. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Synn Labs ( http://syynlabs.com/ ) over the course of several months.

It’s a so called Rube Goldberg machine. It’s a deliberately over engineered machine that performs a very simple task in a very complex fashion, usually including a chain reaction. The expression is named after American cartoonist and inventor Rube Goldberg. Since then, the expression has expanded to denote any form of overly confusing or complicated system such as this one.