This is all about Loss Aversion or why losses hurt more than gains feel good. To answer the question when to buy or sell stock you need to understand this meta cognitive process. Well Lehrer here can tell you all about it.
Lehrer, a critically acclaimed science writer and the popular blogger behind “The Frontal Cortex,” explains what the latest in cutting-edge research can tell us about how our minds work. How do we make decisions? And how can we make decisions…better?