This book is for the absolute beginner starting a blog with a nerd friend to help with the technical details. Or if your interested in the how, why and when of the Huffington Post this is also worth the money. Other readers might enjoy the example posts on politics, media, and celebrity gossip. The main content is about The Huffington Post. Chapters I enjoyed were the chapter about the differences between the old media (newspapers, magazines) and the new media such as blog.
Besides the how, why and when of Huffington Post this book also has a chapter on the blogroll and best of the Huffpost blogs. You can also find these online. Links to mostly politic, media and celebrity news (gossip) blogs. The book is easy to read, good lay out and well designed.